They have added an “Ice Cold Easy Indicator” to my Busch Light cans. This is the beer equivalent of putting spinners on a Geo Metro. I buy 30 at a time, clearly the coldness is purely a bonus. “How dare you serve this delicious mass-produced domestic light beer to me at 48 degrees or more? I propose a duel!” You had me from hello, Busch Light, you had me from hello.